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The nostalgic campaign imparts the wisdom the model and entrepreneur has gained from her past—the most critical being how to care for her famous blonde locks.
February 11, 2024
By: Lianna Albrizio
Associate Editor
Living Proof Hair Care has unveiled its 2024 brand campaign with a new advertisement helmed by Paris Hilton. Pulling inspiration from Hilton’s Y2K persona, the nostalgic campaign imparts the wisdom the model, TV personality and entrepreneur has gained from her past—the most critical being how to care for her famous blonde locks. “Your Future Hair Will Thank You” Hilton’s partnership kicks off Living Proof’s 2024 campaign entitled, “Your future hair will thank you....
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